SOCIAL AUGMENTED REALITY
To celebrate Christmas at Melbourne retail precinct QV, VI built a realtime, interactive screen experience and Facebook AR filter that featured the Vandal designed Christmas character called the “Cane Deer”.
The VI team built Cane Deer character to be interactive and respond to the participants in realtime, waving and hi five’ing them. The audience was invited to dance with the Cane Deer and follow his moves, trying to keep up. The more people dancing, the faster the music would play and the faster he would dance!
For added engagement
we built a custom branded Facebook effect.
Using the Facebook Filter consumers could take a photo with the Cane Deer and share with their friends!
CLIENT: VANDAL, SYDNEY
Designed by VANDAL, Sydney & Terri Bertakis Design, Sydney