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16-30 Vine St, Redfern,

Sydney NSW, 2016

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QV Colour
Party

MIXED REALITY

EXPERIENTIAL RETAIL

SOCIAL AUGMENTED REALITY

To celebrate Christmas at Melbourne retail precinct QV, VI built a realtime, interactive screen experience and facebook AR filter featuring the Vandal designed christmas character “Cane Deer”

INTERACTIVE SCREEN

We built Cane Deer to be interactive and respond to the participants in realtime, waving and hi five’ing them. The audience was invited to dance with the Cane Deer and follow his moves, trying to keep up, the more people dancing, the faster the music would play and the faster he would dance!

For added engagement
we built a custom campaign branded Facebook AR filter

Using the Facebook Filter consumers could take a photo with the Cane Deer and share with their friends!

CLIENT: VANDAL, SYDNEY

Designed by VANDAL, Sydney & Terri Bertakis Design, Sydney