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16-30 Vine St, Redfern,

Sydney NSW, 2016

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Meet the team


Experience Director

Founding Partner

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Saxon is one of Australia's top Real-Time Artists and a leading Experience Director for Immersive Technologies.  With an extensive background in the video games industry, Saxon was one of the first in Australia to work in Mixed Reality. He designs striking and optimum user experiences in everything from Mobile AR to Virtual Reality. Saxon’s expertise lays in Mixed Reality User Experience Design and Level Design/ World building.


User Experience is an art form - the success of each experience will be judged on the user journey. Was it intuitive? Was it easy to navigate? Was it engaging? Are there measurable outcomes? Saxon’s skill is ensuring the answer is a resounding ‘Yes’ to all of those questions.


Technology Director

Founding Partner

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John is one of Australia's leading Software Engineers and Graphics Programmers. He has been coding since he was 8.
He is the founder of the Official UE4 Sydney Meetup (realtime engine software). His background is predominately in the education sector, having collaborated on complex projects alongside some of the key team from UNSW EpiCentre before  co-founding Virtual Immersive.


He remains at the forefront of new technology, for example he was the first in Australia to create code to handoff from Vuforia to ARKit/ARCore (ie the camera can move off the marker during an AR experience and still work), he built a robust platform that enables any screen to become interactive with the addition of a webcam, and has created a world first  AR rotational skyline tracking system for a high profile tourist attraction in Hong Kong (to be launched mid year 2019), and much more...


Visual Effects Supervisor

Founding Partner

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Andrew is a Visual Effects Supervisor, with over 16 years experience in CGI for the Film and TVC industry. He has worked at the top post houses including Animal Logic, MPC and Method Studios. His work includes Lego Star Wars for Cartoon Network, Marvel’s Iron Man and The Hunger Games to name a few.  As well as the award winning ‘Bombing of Darwin’ VR experience.

He is highly sought after for his strong eye and attention to detail in creating photo-real computer graphics which he has successfully transferred into Immersive Technology such as Virtual and Augmented Reality. Andrew's ability to build photoreal objects and photoreal worlds ensures that all of VI’s work is of the highest visual fidelity.


Head of Production

Founding Partner

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Simone is a seasoned experiential, design and visual effects producer of over 25 years working in New York, London and Sydney. She has worked on all sorts of content from brand films, major global channel rebrands, bespoke large format content for Motor Shows to Feature Films. As Head of Production at Cutting Edge, Sydney, she built and managed the VFX department, producing VFX for TVC as well as feature films.  


Simone’s unique technical understanding of Visual Effects technology provided the perfect foundation for the move to the new technologies of virtual and augmented reality. Working with the team to build brand new workflows to enable photoreal visual effects to work in realitme on mobile device, she remains a hands on producer in addition to overseeing the running of the business day to day.

Simone's global experience, production expertise and business acumen ensure that all projects are delivered successfully and profitably, and that the business continues to grow.


Business Development Director

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Jonathan is our Business Development Director with 16+ years experience working in multi-media sales, marketing and business development roles for various technology companies across the globe. His background is predominantly in advertising and he has vast experience working with major blue chip brands and agencies across digital and traditional media channels to implement world class campaigns.

He is passionate about emerging technologies and has launched a number of advertising products and platforms for companies in the UK, Australia, New Zealand and across the APAC region.


In his previous role as National Sales Director at Shazam he was instrumental in launching their augmented reality platform into the APAC region implementing AR activity with global brands such as Mars, Barcardi, Kelloggs, Universal Music, Pernod Ricard, Paramount Pictures and more.


Senior Programmer
and Software Engineer

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Don is Virtual Immersive’s back end guru. With a penchant for cutting edge technology, he has been delivering experienced analytics and monitoring solutions for over 6 years. He studied Games Development at The Academy of Interactive Entertainment and has a diverse portfolio in Gaming, E-Learning and Social products, giving him the ability to swiftly understand and adapt to changing requirements.

Don enjoys the variety of challenges he encounters when working in VR and AR, employing his creativity and problem solving skills to deliver unique and memorable experiences to users. He is the eternal problem solver, on a mission to continuously improve user experience and workflow. 

“Analytics tells the true narrative of the user experience.” 


Technical Artist

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Samuel grew up drawing and playing video games. He was fascinated by the mechanics  of the technology that made his childhood passion possible. He began his career studying Graphic Design and Video Editing but was immediately drawn to the world of 3D, leading him to study Game Development at The Academy of Interactive Entertainment. With a diverse background and multiple tools in his toolbox, Samuel can easily change gears when necessary, a valuable skillset in the real- time development space. His technical and art skills bring a fresh perspective to the Virtual Immersive table.

When it comes to VR/AR, Samuel is most excited that we have the technology to not only create worlds but can quite literally live in them! He loves the fast rate at which the industry is evolving and can’t wait for it to reach the masses. The Virtual Immersive team was proud (and unsurprised) to see Samuel awarded the ‘Outstanding Game Artist’ award for the year of 2018 at AIE!



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After studying a Bachelor in Film and Theatre at the University of New South Wales, Dominique started her career in the Film and TVC industry as a VFX co-ordinator, working at leading VFX post houses including Method Studios and Cutting Edge. She then shifted gears after discovering her passion for working with children specifically in education, and spent some time playing in that space before rediscovering her love of powerful technology and its ability to affect change in people.

Dominique is currently studying a Masters in Learning Science & Technology at Sydney University whilst also teaching casually at Coder Academy, introducing children to the fascinating world of emerging technology. She is passionate about the use of VR & AR technology for learning and changing behaviours and is excited to be part of a wider group of people bringing these paradigm shifting technologies to the future.

Dominique’s experience in VFX and her interest in educational technology has enabled her to seamlessly transition into the world of Virtual and Augmented Reality.