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16-30 Vine St, Redfern,

Sydney NSW, 2016

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Nuchev - Oli6

AUGMENTED REALITY

SOCIAL AUGMENTED REALITY

We worked with The Idea Shed team and Australian-based goat milk producer, Nuchev, to create an engaging on-pack experience for their infant & toddler formula range, Oli6. 

Using web based augmented reality technology we created an interactive on-pack experience that helped to educate both Australian and Chinese consumers on the benefits of goat milk.

By scanning a code on the packaging consumers were able to access an interactive menu that launched via augmented reality. This gave consumers access to 360 videos, research, benefits videos as well as a fun social AR filter that we developed via Facebook. try it out HERE.

01

Purchase product and scan tin to reveal the menu options in augmented reality

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Access the Oli6 social links, website and benefits video

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View the RMIT research study that explains the benefits of goats milk vs cows milk

02

View the local farms in 360 video and learn more about how the product is made