We worked with The Idea Shed team and Australian-based goat milk producer, Nuchev, to create an engaging on-pack experience for their infant & toddler formula range, Oli6. 

Using web based augmented reality technology we created an interactive on-pack experience that helped to educate both Australian and Chinese consumers on the benefits of goat milk.

By scanning a code on the packaging consumers were able to access an interactive menu that launched via augmented reality. This gave consumers access to 360 videos, research, benefits videos as well as a fun social AR filter that we developed via Facebook. try it out HERE.


Purchase product and scan tin to reveal the menu options in augmented reality


Access the Oli6 social links, website and benefits video


View the RMIT research study that explains the benefits of goats milk vs cows milk


View the local farms in 360 video and learn more about how the product is made

"Virtual Immersive are true specialist in their field with a genuine passion for what they do and not only do they produce great work, the process and journey by which you get there is thoroughly enjoyable.


They make the complicated seem simple, and they can take a simple idea and evolve it to something far more engaging, making them a real strategic partner".


Rich McCrum, General Manager at The Idea Shed

CLIENT: The Idea Shed