SOCIAL AUGMENTED REALITY
In 2019, we worked with Nestlé to develop digital characters for some of their main brands including Milo, KITKAT, Uncle Toby’s, Allen’s, Purina and Nescafe.
We then developed gamification experiences for these brands using the Snapchat platform.
The first game that we developed, was a fun AFL styled game where the user controls the Milo kid, kicking as many footies through the dancing KITKATs as they can within 20 seconds.
Once the game has ended, users can share their score socially, click to play again or swipe up to leant more about the other Nestlé brands.