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16-30 Vine St, Redfern,

Sydney NSW, 2016

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Lunar New Year
2019

AUGMENTED REALITY

EXPERIENTIAL RETAIL

VI created the  ‘Lucky Pig Game’  to celebrate Lunar New year 2019 at World Square Shopping Centre in Sydney’s CBD. It’s a web based game for users  to find, scan & collect lucky red packets with their smart device, unlock exclusive retailer offers and play our innovative scratch and win game for their chance to win a daily prize.

Locate and Scan a marker and collect your digital voucher for in-store redemption

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Scratch the 6 panels using your finger on the screen, reveal 3 pigs and …

YAY! you WIN the chance to enter your details to go in the draw for the major prize.

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After Collecting 8 Markers you are eligible to play the scratch and win game

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Screen content for the game was designed by Experiential Design company VANDAL, who worked with the World Square Marketing team on conceptualising and bringing to life the ‘Year of the Pig’ campaign. The campaign quickly went viral and was trending in the top hashtags internationally on Chinese social media platform Weibo.

CLIENT: VANDAL, SYDNEY

Designed by VANDAL, Sydney & Terri Bertakis Design, Sydney