Colgate & Snap


To celebrate World Smile Day, we collaborated with Snapchat and Colgate to create a fun Snap Lens that would feature as the national spot on the Snap carousel for 24 hours. ​

Using Len's Studio, we were able to detect the shape of a users mouth and deliver a unique experience for the Colgate brand. When user smiles, a circular bar appears around their head and emojis start to bubble up, encouraging the user to continue smiling to fill the bar with more energy.

As the bar fills up, the users teeth become whiter until the 'Colgate Smile' has been achieved. At this point more emojis burst out from behind the users head, their teeth sparkle and the circle disappears so their Colgate Smile can be shared socially.


Creative Strategist - Snap's Maddie Moore