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16-30 Vine St, Redfern,

Sydney NSW, 2016

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Cherry Blossoms

Festival 2018

AUGMENTED REALITY

EXPERIENTIAL RETAIL

To celebrate the Cherry Blossom Festival VI turned World Square’s big screen into a live interactive realtime experience. Beautiful cherry blossoms filled the screen, which burst into tiny petals as participants caught or touched them. 

Users could also send personal messages and images from their mobile device to a friend, colleague or loved one, and see them appear up on the big screen as a digital postcard.

INTERACTIVE PERSONALISATION

CLIENT: VANDAL, SYDNEY

Designed by VANDAL, Sydney & Terri Bertakis Design, Sydney